Meet Morgan, the founder of Black Girls Who Blog

In 2014, writer and fashion blogger Morgan Pitts looked around on the Internet and realized: black female fashion bloggers weren’t getting the attention they deserve. So she set out to change that, launching the Instagram and hashtag Black Girls Who Blog. Six years and 116K followers later, BGWB is still thriving and growing - continuing to be an unmatched resource in creating a more diverse and accepting fashion industry.

We talk to Morgan about how she has grown her platform, how she keeps striving to amplify black voices, and how she uses her warrior energy to build community every single day.

Where you live? 

I currently reside where I was raised, Prince George’s County, Maryland — Bowie to be specific.


What you do? 

I curate a community of Black women bloggers.


How would you describe your style?

In three words? Comfortable, fluid, and polished.


Can you tell us a little more about Black Girls Who Blog? How did it get started and how do you feel it has grown? 

Black Girls Who Blog (BGWB) is an online community that was tweeted into existence to create a sense of connection among Black women in the blogosphere. When BGWB was founded in 2014, I did not see a lot of women who looked like me in the blogging space getting major brand partnerships, book deals, and listicle features. What started out as a pretty aimless tweet about wanting to get BGWB on a t-shirt became my love letter to the talented, hardworking, and creative Black women bloggers who were often overlooked when it came to opportunities. In terms of growth, BGWB has accumulated over 116K followers and nearly 1M hashtag uses on Instagram in the six years of its existence as well as provided a couple of offline, IRL experiences.


Who are your icons? What is it about them that inspires you?

I’m inspired by all Black people who embody excellence, especially Black women. I can’t even begin to name names because so many folks are iconic to me for different reasons. I’ll just say my parents because of the life that they’ve built for themselves and their children, their work ethics, and their unparalleled support. That’s inspiring to me.


When do you feel most confident?

I feel most confident when I’m doing what I love and love how I’m doing it — that’s word to Maya Angelou.


What’s your daily routine?

LOL right now? Typically I wake up, check my phone (i.e. emails, social media notifications, etc), listen to podcasts, post on Black Girls Who Blog and sift through the hashtag/tagged posts, eat, maybe do a little reading and sleep! In between all of that, I’m scrolling on my various timelines and adding my two cents every now and then. I may have a phone call here or a Zoom meeting there, but this daily routine has been pretty standard for me during quarantine.


Describe a time in your life when you felt like a modern warrior.

Whoa, I guess I could say conquering (read: moving to and living in) New York City as a suburban sweetheart. I was chasing a dream in the concrete jungle away from my family and outside of my comfort zone, which required me to face my fears.


How do you relax and unwind?

By chillin’ at home, oftentimes being alone in my room. I’m a huge homebody and have grown into an introvert as an adult.


What keeps you going?

I love life. It’s a gift to wake up each morning because it’s an opportunity to fulfill your purpose and honestly just exist.


Something you’re obsessed with right now:

Ummm... I’m obsessed with Trader Joe’s.


Words to live by:

This too shall pass.


What’s your hype up song or anthem:

This list could really be endless; however, I’m gonna go with “I’m Every Woman.” Chaka AND Whitney versions.


What does Warrior mean to you? 

Being a warrior means showing up and moving forward despite what obstacles you face. It’s being afraid (or anxious or uncertain) and doing it anyway.


We will be donating a portion of our proceeds to the charity of your choice. Which one did you choose and why is it close to your heart?

I’m choosing Black Excellence Collective because they support Black trans and queer young people. It’s close to my heart because as a cis-het, Black woman, I have a privilege that many members of the Black trans and queer communities don’t. I don’t fear for my life because of who I love or how I identify. I want to use my voice and resources to support and uplift them.